When it comes to making the steady climb up the career ladder, social media connections have a huge impact. A recent article from Baltimore Business Journal argues that, “social connectivity may be more important to your future career success than your intelligence.” If the typical American has around 600 relationships online and off, what can you gain from developing your professional network?
- Referrals. Social networking tools like LinkedIn are great for creating professional relationships. You can ask for referrals and feedback from people you’ve worked with. You may work really hard at work, but you make your skills and appeal more visible when you use social media to help you climb.
- Recognition. If you are an expert on a certain professional topic, then why not talk about it online in the right setting? Twitter has tweetchats that used hashtags to denote a specific topic and millions of interested tweeters tune in to listen. LinkedIn has professional groups and organizations dedicated to specific subjects. Jump in and be heard. You never know what kind of job offer or relationship you could build because of your participation. Get known on your social networks as an expert.
- Relationship Continuity. Keep tabs on your professional relationships instead of only depending on them when you really need them. Rather then shuffling through dusty business cards in your Rolodex, you can access the people you need through social media. You may not have spoken directly with a connection on your social network, but that person may be more approachable if you’ve maintained that social relationship over time.
Professional networking has changed, and those who understand how to leverage their social connections have the advantage when it comes to career advancement. The old adage “it’s who you know” still rings true, and now it’s time to make the most of your social networks!

