Whether you are part of a small, start up company or a huge corporation, the way your company connects with others is important.  Building professional relationships is not as it once was.   With an ever-developing online environment, more and more companies are turning to social media to build relationships and strengthen social networks.

Social media is a broad, vague term.  So what does it really mean?  It means using the internet to strengthen your company and make it more visible to others.  A few of the most commonly known online marketing resources are Twitter and Facebook.  Twitter allows users to share concise messages and redistribute links with information.  For example, if I was a wedding invitation company and I wanted to let brides know that my company has some awesome products they might like, I could reach out to them with this tool.  With Facebook, I can post pictures, messages, and updates on what my company is doing and get feedback from followers.

There are good and bad ways to implement social media tools.  To make them work for your company, you must share information that interests your followers.  Your followers won’t read your tweets if the focus is always YOU.  They want the focus to be THEM.  Back to the wedding invitation company example.  Posts about celebrity weddings or a new bridal gown collection will be far more appealing to a bride than sales pitches.   These posts will establish your company as a fun and valuable source of information.  This trust is what truly builds any type of relationship.   Then, you can grow business on that trust.

We use the internet on a regular basis, but any time online not devoted to work is usually devoted to entertainment.  Always remember this when developing a social media online campaign.  Once in a while it is great to let your followers know about a sale or a promotion going on, but always ask, “What value does this information add?”  If you are adding value, you will be gaining customers and business prospects.  Use the internet and its tools to your advantage.

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