Social media platforms are one of the largest audiences available. These social platforms have become marketing platforms, particularly for hiring managers and recruiters. “Social hiring” to source candidates is a rapidly emerging recruitment strategy. To remain competitive among potential candidates, recruiters must understand and utilize social media consistently. Based on an article by Entrepreneur, here are 3 ways to be constantly recruiting through social media:
- Focus on your social talent brand. A company’s talent brand is how they are perceived on the social web. This includes the mission, vision, and corporate culture of the organization. Talent brand is a significant and vastly under appreciated way to reduce a business’ cost to hire and its ability to attract clients. It is essential to ensure your company’s image, in words, photos and videos, is consistent across all social media platforms.
- Enable your employees to evangelize. One of the most effective ways to attract candidates is to have employees spreading the word that the company is a great place to work. Encourage and empower your employees to Tweet and post on other social media platforms about their work and office culture. Appropriate photos are a great way to catch the attention of potential employees. According to a 2014 survey from Monster, 65 percent of respondents would consider an opportunity for a new job if they learned about it from a personal connection.
- Cultivate positive exposure. It is key for your company to be celebrating itself by putting out a variety of written and visual content. These can include photos of events, everyday happenings at the office, corporate blog posts, and posts with relevant hashtags. Include updates on what is happening in your industry and in your company, especially job openings. Consistency is key to keeping an engaged audience and attracting quality candidates.